What you should and shouldn’t do with SMS.
The Dos and Don’ts of SMS Marketing
SMS marketing is one of the fastest, most direct ways to reach your audience. With open rates above 95% and responses happening within minutes, it’s no wonder more businesses are adding text messaging to their communication strategy. But with great power comes great responsibility—done the wrong way, SMS can annoy your customers instead of engaging them.
Here are the top Dos and Don’ts of SMS Marketing to help you make the most of QuickTextApp.com.
✅ The DOs
1. Get Permission First
Always make sure your audience has opted in to receive your texts. This builds trust and keeps you compliant with texting regulations.
2. Keep It Short & Sweet
People read texts on the go. Aim for 160 characters or less, with a clear call to action. Example:
“Flash Sale! 20% off all items today only. Shop now: [link]”
3. Personalize When Possible
Using your customer’s name or tailoring offers based on past behavior increases engagement. Example:
“Hi Sarah, your order is ready for pickup!”
4. Time It Right
Send texts during business hours or right before an event or promotion. Timing makes your message more effective.
5. Offer Value Every Time
Every text should benefit your audience—whether it’s a discount, reminder, or helpful update.
❌ The DON’Ts
1. Don’t Spam
Texting too often will lead to opt-outs. Stick to a thoughtful schedule—maybe once or twice a week.
2. Don’t Use All Caps or Too Many Emojis
While an occasional emoji can help, overdoing it looks unprofessional. And ALL CAPS feels like shouting.
3. Don’t Forget the Opt-Out Option
Always give recipients the ability to unsubscribe with a simple “Reply STOP to opt out.”
4. Don’t Send at Odd Hours
Nobody wants a marketing text at 2 AM. Respect your audience’s time zones.
5. Don’t Be Vague
Avoid unclear or incomplete messages. Always provide context and a call-to-action.